Doctor Kiona produces top campaign in company history for LifeStraw.
When LifeStraw approached Doctor Kiona with a five-digit offer to sponsor their new water bottle, she responded with counter offer. Kiona proposed a series of locally-shot commercials filmed throughout the globe, each highlighting water conservation issues unique to that community. Rather than pocket LifeStraw’s budget, Kiona hired 100% local crews in El Salvador, Cuba, and Hawai’i—pouring funds directly into the local economy. The result? The commercials became the #1 top-performing campaign in LifeStraw company history.
Oscar-winning Cuban musician fights back when her intellectual property is stolen.
In Cuba, an international blockade prevents musicians from collecting hard-earned royalties on their music. Each year, Anais Abreu, a Cuban diva who sang on Oscar-winning movie, has image and royalties stolen without permission. While Abreu’s music attracts 13,000+ daily plays of daily listeners on YouTube and Spotify, she hasn’t earned a cent from either platform. To help the singer raise funds while raising awareness of the financial hardships placed on Cuban artists, Doctor Kiona shot and produced a series of music videos.
Doctor Kiona helps the Smithsonian Institute better understand Asian American colleagues.
When Asian hate crimes skyrocketed 150% in 2020, culturally-conscious brands looked for better ways to support their Asian colleagues. Soon, brands including The Smithsonian Institute, World Travel Market, Anehuser Busch, and the Malaika nonprofit tapped Doctor Kiona to help interpret the Asian-American experience. As a Ph.D., statistician, and proponent of aggregated data, Doctor Kiona’s presentations unveil the harmful impacts of placing Asian Americans under a single umbrella. With ancestry stemming from 67 countries and islands, vastly different migration and colonial patterns, and no common language, Doctor Kiona highlights the lack of cultural overlap between Asian identities.