THE SERIAL ENTREPRENEUR WHO’S…
Raising a middle finger to “profits over people” to create a new, regenerative business model.
Uncover a better way to business.
After launching her first business at age 14, Doctor Kiona built global enterprises and pioneered countless campaigns, scaling her portfolio to eight revenue streams by age 30. The common thread? Each venture follows a regenerative model, with profits feeding directly into the local economy.
JOIN THE TRAVEL EXPERIENCE TAUGHT BY LOCAL EXPERTS
Reroot,
the immersive tour company revamping the travel industry.
Reroot curates educational travel experiences guided by 100+ academic and community experts throughout the Americas and Pacific. Setting a new precedent in regenerative tourism, Reroot reinvests tour dollars directly back into the local economy, funding schools, farms, hospitals, and other community programs. At Reroot, local experts design every minute of the itinerary, with each dynamic class educating visitors on local culture, preserving natural resources, and generating capital for the local economy. Sign up quick, as these tours sell out in as little as 24 hours.
TAKE PART IN ETHICAL PROPERTY MANAGEMENT
Short-term leasing
fueling the local economy.
Doctor Kiona launched her property management business at age 21, and today manages properties throughout Latin America and the United States. Inspired by her Hawaiian upbringing, where international hotel chains remove tour dollars from the local economy and displace local people, Kiona sought to create a sustainable, ethical hospitality business. Today, Doctor Kiona is a 17-time super host managing the staging, photography, listing creation, and promotion of multiple properties, with all costs passed on to the end visitor. Today, locals feed families of eight strictly through their short-term rental income.
STAGING
PHOTOGRAPHY
LISTING CREATION
property promotioN
PROPERTY ANALYTICS
rULES/REGULATIONS CREATION
PRACTICE SELF CARE WITH A PURPOSE
Veraluna Spa
the beach nail salon investing in employee education.
In El Salvador, Kiona found that most women living on the beach were single moms with a primary school education. These women only qualified for jobs that paid by the day, resulting in an economic cap for their families. Joining with several local business partners, Doctor Kiona invested $5,000 and two years of expertise and training to co-found a beauty salon employing 100% single moms and their daughters.
These moms were paid on a pick-their-own salary structure, creating unlimited earning potential. Profits were reinvested into the continuing education of all employees, with each technician pursuing her chosen skillset—including facials, lash lifts, haircuts, and English lessons—benefiting team members and the business as a whole. Veraluna Spa's technicians have gone on to buy their first homes, leave toxic relationships, and even launch their own salons. Kiona has since retired from this salon, but the business remains.
Campaigns for a cause:
Doctor Kiona rallies her six-digit social media following, Patreon community, and personal connections to launch micro campaigns and ongoing ventures throughout the United States and Latin America. A handful of these collaborations include:
LAVENDER FARMERS SWITCH GEARS DURING COVID
When the COVID-19 pandemic halted the tourism industry, hotels in Mexico stopped buying lavender soaps. In response, Clay Imports and Doctor Kiona teamed up with local lavender farmers (suffering under economic strain) to launch a new product in incredibly high demand—hand sanitizer—ensuring their harvest didn’t go to waste selling over 2,000 bottles of lavender hand sanitizer.
INDIGENOUS ARTISTS LAUNCH LIMITED-RELEASE HOLIDAY PRODUCT
In Oaxaca, the Zapotec are infamous for black clay products. When COVID blocked incoming travelers and halted sales, Doctor Kiona sought to help artists through the holidays. Together with Clay Imports and Zapotec artists, a limited batch of 600 biodegradable, hand-made mugs were launched and sold to carry them over for the holiday season.
STUDENTS GET A HISTORY LESSON THROUGH DIY
When students in Austin were isolated during COVID-19, they weren’t getting social interaction. Clay Imports collaborated with Doctor Kiona to launch a DIY plotter on a buy-one-give-one basis sponsoring multiple classrooms so that kids could make their own tile pots, while learning the history of tiles from their instructors.
Trading in venture capitalism for ventures in the local community.
GRAMMY-WINNING SAXOPHONIST FUNDS HIS COLLEGE APPLICATION FEES
When 23-year-old Franco, a Cuban saxophone player, applied to an American university, he quickly racked up $1,285 in fees. With the average income just $25/month in Cuba, he was not able to pay them on his own. Doctor Kiona teamed up with Franco to launch a Val-A-Gram campaign to send songs to loved ones, selling 200 songs to cover triple the costs.
salvadoran surfers LAUNCH THEIR OWN SURF SHOPS
When Doctor Kiona’s Salvadoran employees approached her about opening their own surf shops, she rallied her Patreon community to offer a small business loan. The loan coincided with a budgeting class, logo design, website making, and social media marketing to allow the men to launch surf shops, open surf camps, and even purchase vehicles.
WOMEN START SELLING HOME-GROWN ORANGE JUICE
In El Salvador, a group of women approached Doctor Kiona for help planting their own orange grove. Today, the orange grove employs 13 women, allowing them to harvest, create, and sell fresh orange juice to their local community.
NAIL TECH SEARCHES FOR HER OWN BRICK AND MORTAR
In Cuba, a local nail technician had very few supplies due to the blockade. After Doctor Kiona sent out an international call, salons began donating their supplies. Today, the technician is searching for her own brick and mortar—an incredible feat in a country where the average income is $25 per month.
Shoutout and many thanks to the Doctor Kiona Patreon community for funding real epic shit.
So many of the above ventures wouldn’t be possible without the Doctor Kiona Patreon community. To support these campaigns and help build sustainable businesses, please consider joining.